I am passionate about User and Customer Experience. I believe that applying empathy, understanding unmet needs and solving problems through design, enhance the quality of personal and professional life and contribute to a better society.

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My core approach centers around bringing alignment between user needs and business objectives. I enjoy applying experience strategy and design to solve complex problems and deliver practical, delightful solutions. I am a strong believer in team work and I partner with cross-functional teams to deliver high business value by focusing relentlessly on customer outcomes.